June 16th, Mr. Wang Junjin, chairman of JuneYao Group made an official announcement with Mr. Chen Yongzheng, CEO of NBA China, which the two organizations had agreed on a long-term marketing partnership in China to carry out profound cooperation in air transport, NBA¡¯s franchised goods and corporate social responsibility.
Huang Hui, JuneYao Group¡¯s CEO said, ¡°NBA as a world-leading sports and entertaining brand, advocates diligent and advancing sports ethics, which perfectly caters to JuneYao¡¯s brand philosophy aiming for the people¡¯s wonderful life by good service; the cooperation with NBA is another landmark, which follows the agreements or events of 2008 Beijing Olympic Games, 2010 Expo, F1 and FIFA Women¡¯s World Cup. The goal of the cooperation is to speed up JuneYao¡¯s international development and its transformation towards modern service industry, so as to produce concerted effects in its major business of air transport and marketing.¡±?
Being a partner of NBA, JuneYao Airlines has become NBA¡¯s official air transporter in China, by which more basketball fans may fly to cities all over the country by JuneYao¡¯s airliners to enjoy NBA¡¯s activities and events, as well as meet NBA superstars face-to-face. In addition, the Group will closely cooperate with NBA¡¯s authorized goods department to design, develop, produce and sell on its own NBA¡¯s stuffed toys and stationery. Furthermore, JuneYao Creativity will carry out cooperative programs with NBA such as involving in NBA¡¯s China events and on-site caravan sales activities in some cities, retail sales promotions. In the future, NBA¡¯s franchised souvenirs may be available for on-board sale in JuneYao¡¯s flights.
¡°As one of China¡¯s most successful private-owned enterprises, JuneYao Group is believed to help NBA in enhancing its localization in China and bringing more wonderful experience to the Chinese fans.¡± Mr. Chen, CEO of NBA China emphasized, ¡°we will long take the responsible care together with JuneYao in developing the programs of corporate social responsibility, to encourage more youths and companies to assist those in need.¡±
In addition to a win-win business cooperation mode, the two organizations are determined to contribute to social benefit undertakings. Sharing the companies¡¯ relief experience of Wenchuan Earthquake, Chairman Wan Junjin donated to the students in the disastrous area through Shanghai Charity Foundation the Expo franchised goods and stationery.
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